While the traditional greetings card industry may have experienced something of a downturn in the online age, it has adapted well and remains one of the most prosperous retail sectors in the UK. In fact, British consumers spend an estimated £1.07 billion each year on greetings cards, which means that these items ranks as the third most popular behind chocolate bars and Coca Cola.
One of the most prominent developments within the industry has centered around the creation of personalized greetings cards, which allows consumers to design their own product using images, text and customized messages. This market has exploded in recent times, as a growing number of consumers to look to do something different for Christmas, birthdays and other special occasions.
How to Create a Personalized Christmas Card in 3 Easy Steps
With Christmas on the horizon, now is the ideal time to celebrate the season with personalized cards and gift ideas. So follow these 3 easy steps and create genuinely unique cards that will appeal to your loved ones: –
- Invest in a Professional Picture for your Card: Personalized greeting cards are most popular among young families, especially those who have recently welcomed a new addition to the family. In order to create a memorable and commemorative greetings card, it is therefore wise to invest in a professional standard photograph that captures mother, father and child at their absolute best while providing the ideal center piece for your design. Having the image captured by a professional will also enable you to produce a number of viable shots and select the most aesthetically pleasing option.
- Craft a Unique and Heartfelt Message: Unless you have a large amount of disposable income, it is unrealistic to create an individual message for every card that you produce. The idea of a personalized range of greetings cards is to craft a unique and heartfelt message that can share an all-encompassing love for close friends and beloved family members. With this in mind, it is better to focus on writing a simple message that applies to all of the people who add a special dimension to your life, while also introducing each recipient to your new family member!
- Partner with a Reputable Online Service: While there are a number of online services that enable you to create personalized greetings cards, there are some that remain more suited to the demands of young families. Take Little One Prints, for example, which feature designers nationwide in the UK and specialize in producing beautiful, child-focused designs to tailor to a vast array of personal tastes. This makes it far easier to produce a personalized Christmas card that meets your expectations, while it also allows you to benefit from high quality print materials and professional-standard processes.