Now and throughout Hispanic Heritage Month, Sept. 15-Oct. 15, many cable companies and cable networks are joining together to pay tribute to the powerful and positive influence of Hispanics in America by shining a spotlight on compelling Hispanic-themed programming and movies On Demand. This positions digital cable customers just a “click away” from the history, struggles, art and food that are emblematic of Hispanic and Latino culture.
Hispanic Heritage Month provides the perfect opportunity to examine compelling figures and events in Hispanic history, and witness how Hispanic culture has contributed to the fabric of our nation. Hispanics are also taking advantage of this On Demand, with three-fifths (61%) ordering an On Demand program compared with 65 percent of digital cable households.
As partner in the effort, the League of United Latin American Citizens (LULAC) will share information about “Hispanic Heritage Month On Demand” and the associated programming through its social media and other traditional communication channels with its more than 200,000 members.
Viewers wanting to explore the cross-section of On Demand programming being offered can visit http://www.thisiscable.com. Cable’s Hispanic Heritage Month On Demand programming highlights include:
- Profiles in Courage: Biographies of influential Hispanics come to life with dramatic portrayals such as that of real-life high school teacher Jaime Escalante, who inspires a class of barrio kids to pass an AP Calculus Test. Examine fundamental issues of morality by looking at the life of quadriplegic Ramón Sampedro who fights a 29-year campaign in support of euthanasia and his right to end his own life.
- A Storied Past: Struggles, Strife & Civil Rights — Gain new understanding of events through the stories of the people who lived through them. The dramatic account of Dominican Republic’s heroic Minerva Mirabal examines how she and her sisters represented a threat to Dictator Rafael Trujillo.
- Talent & Tragedy: Delve into the promise and human failings of Hispanic entertainment legends such as salsa singer Héctor Lavoe, who according to his wife Puchi, grows as an artist but sinks as a person; or the heartbreaking story of Texas-born singer Selena Quintanilla-Perez, whose meteoric rise to fame ends tragically at age 23.
- Hispanic Hearth & Home: Join Chef Marcela Vallodolid as she celebrates the diverse culinary gifts of Mexico’s tastiest states with recipes for Jalisco’s pork sandwich, Baja’s lobster burrito and Puebla’s pippian chicken. And design expert Luz Blanchet will share secret solutions for brightening up your home.
LULAC is the largest Latino civil rights and advocacy group in the Unites States. LULAC works to improve opportunities for Hispanic Americans from every region looking for freedom and an honest way of life. For more information, visit http://www.lulac.org.
Information obtained from prweb.com
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