JOON Inspiring Girls to Live Healthy and Become the Next Natural Beauty Star
Winner to Receive Photo Shoot in NYC
JOON, a natural skin care line for tween girls, and Stardoll, the largest online community for girls who love fashion and beauty, have joined forces to search for the next Natural Beauty Star. Searching for an ambassador to represent all JOON girls out there, JOON has tapped into the largest community of tween girls to spread the important, positive message of natural beauty among these young girls. JOON’s goal is to encourage and motivate girls to feel empowered, strong, smart and confident in the choices they make when it comes to their skin.
“We selected Stardoll as our marketing partner because of the relationship that girls have developed with the Stardoll brand and the incredible community that Stardoll has developed,” says Tameka Linnell, co-founder of JOON. “It is a safe platform for girls to interact with fashion and beauty. We believe strongly that a cross-platform approach is essential in engaging girls with our message about natural beauty. It is the ideal environment to place the JOON brand message in the hands and voices of girls.”
In order to be considered for the JOON Natural Beauty Star, girls must tell JOON what being a Natural Beauty means to them. “In this day and age of reality TV, Facebook and all of the other external pressures placed on girls to be perfect, we want to empower girls to broaden the definition of beauty and define it on their terms,” says Tameka. “We’re very excited to hear what girls across the country have to say. Their voices inspire us to do what we do.”
The chosen JOON Natural Beauty Star will experience a natural beauty adventure with a professional photo shoot and a behind the scenes video shoot in the very glamorous New York City. The lucky girl will be able to bring along two of her girlfriends to join her on this adventure. The winner and her friends will have a dazzling day, complete with a wardrobe stylist, hair and make-up artist, an on location photo shoot and a limo ride around the city.
In order to enter, girls and their parents must log on to www.JOONGirl.com and purchase a specially priced JOON Natural Beauty Star package. Upon purchase, they will receive a Stardoll virtual gift and the link to the JOON Natural Beauty Star registration page.
The contest will run from April through June.
About JOON
JOON is a line of natural beauty products specifically made for young girls. Aiming to promote an overall healthy lifestyle at an early age, JOON encourages young girls to develop healthy skin care habits, while also teaching them to be environmentally conscious. Developed to provide young girls with a natural and healthy alternative to existing tween bath and body care products, JOON products are made from natural ingredients. For more information about JOON, please visit www.itsjoon.com or www.JOONGirl.com.
About Stardoll Media
Stardoll Media is the world’s leading platform for connecting with young people today. Stardoll Media includes a suite of publishers that deliver a youth audience to advertisers on a market leading scale. Stardoll Media is the number one publisher globally in Comscore’s teen category and works with many Fortune 500 brands as they look to engage with an elusive youth audience. Headquartered in Stockholm with offices in the US, UK, France and Germany, Stardoll Media is backed by two of the world’s top venture capital firms: Sequoia Capital and Index Ventures.
Press release provided by SpinHouse PR
